/* DTC TikTok Shop Index — Monster Agency edition.
   Palette + type matched to monsteragency.com.
   Data sections stay clean for legibility; brand sections lean into
   the Monster monster-themed palette: deep purple, electric cyan,
   action red, hot pink. */

:root {
  /* === Monster Agency brand palette === */
  --monster-purple: #1F1248;
  --monster-purple-deep: #0E0A2A;
  --monster-cyan: #49C7EA;
  --monster-cyan-soft: #d6f1fa;
  --monster-red: #FF224C;
  --monster-red-hover: #e51140;
  --monster-pink: #F81CBC;

  /* === Neutrals === */
  --bg: #fafaf9;
  --bg-elevated: #ffffff;
  --bg-soft: #f4f4f3;
  --text: #0a0a0a;
  --text-muted: #6b7280;
  --text-faint: #9ca3af;
  --border: #e7e7e6;
  --border-strong: #d1d1d0;

  /* === Aliases (used throughout) === */
  --accent: var(--monster-red);
  --accent-soft: #ffe2e8;
  --accent-hover: var(--monster-red-hover);
  --accent2: var(--monster-cyan);
  --accent2-soft: var(--monster-cyan-soft);
  --green: #059669;

  /* === Type === */
  --display: 'Montserrat', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  --sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  --mono: ui-monospace, 'SF Mono', 'JetBrains Mono', 'Menlo', monospace;

  /* === Shape === */
  --shadow-sm: 0 1px 2px rgba(31, 18, 72, 0.06);
  --shadow-md: 0 4px 16px rgba(31, 18, 72, 0.08);
  --shadow-purple: 0 8px 32px rgba(31, 18, 72, 0.18);
  --radius: 10px;
  --radius-lg: 14px;

  /* === Gradients === */
  --grad-monster: linear-gradient(135deg, var(--monster-purple) 0%, var(--monster-pink) 50%, var(--monster-red) 100%);
  --grad-cyan: linear-gradient(135deg, var(--monster-cyan) 0%, #2ea7c9 100%);
  --grad-red: linear-gradient(135deg, var(--monster-red) 0%, var(--monster-pink) 100%);
  --grad-purple-deep: linear-gradient(135deg, var(--monster-purple-deep) 0%, var(--monster-purple) 100%);
}

* { box-sizing: border-box; }

html { font-feature-settings: "ss01" on, "cv11" on; }

html, body {
  margin: 0;
  padding: 0;
  background: var(--bg);
  color: var(--text);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
}

a {
  color: var(--accent);
  text-decoration: none;
  transition: color 0.15s ease;
}
a:hover { color: var(--accent-hover); }

.container {
  max-width: 1120px;
  margin: 0 auto;
  padding: 0 28px;
}

/* ---------- HEADER ---------- */

header.site-header {
  border-bottom: 1px solid var(--border);
  padding: 14px 0;
  position: sticky;
  top: 0;
  z-index: 10;
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  background: rgba(250, 250, 249, 0.88);
}
header .container {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
}
header .brand {
  display: flex;
  align-items: center;
  gap: 14px;
  font-family: var(--display);
  font-weight: 700;
  font-size: 15px;
  letter-spacing: -0.005em;
  text-decoration: none;
  color: var(--text);
  transition: opacity 0.15s ease;
}
header .brand:hover { opacity: 0.78; }
.brand-logo {
  display: block;
  height: 40px;
  width: auto;
  flex-shrink: 0;
}
.brand-divider {
  color: var(--border-strong);
  font-weight: 300;
  font-size: 22px;
  line-height: 1;
}
.brand-label {
  color: var(--text-muted);
  font-weight: 600;
  font-family: var(--sans);
  font-size: 14px;
  letter-spacing: -0.005em;
}
header nav a {
  color: var(--text-muted);
  margin-left: 20px;
  font-size: 14px;
  font-weight: 600;
  transition: color 0.15s ease;
}
header nav a:hover { color: var(--monster-purple); }

/* ---------- HERO ---------- */

.hero {
  padding: 88px 0 24px;
  max-width: 820px;
  position: relative;
}
.hero .eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--mono);
  font-size: 12px;
  font-weight: 600;
  color: var(--monster-purple);
  text-transform: uppercase;
  letter-spacing: 0.1em;
  margin-bottom: 24px;
  padding: 6px 12px;
  background: linear-gradient(90deg, var(--accent2-soft) 0%, transparent 100%);
  border-left: 3px solid var(--monster-cyan);
  border-radius: 0 6px 6px 0;
}
.hero .eyebrow::before {
  content: "";
  display: inline-block;
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--monster-cyan);
  box-shadow: 0 0 8px rgba(73, 199, 234, 0.6);
}
.hero h1 {
  font-family: var(--display);
  font-size: 64px;
  font-weight: 800;
  letter-spacing: -0.035em;
  margin: 0 0 22px;
  line-height: 1.02;
  color: var(--monster-purple-deep);
}
.hero h1 .accent {
  background: var(--grad-monster);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
  color: transparent;
  display: inline-block;
}
.hero .subtitle {
  color: var(--text-muted);
  font-size: 19px;
  line-height: 1.55;
  margin: 0 0 16px;
  max-width: 660px;
}
.hero .updated {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--monster-purple);
  font-size: 13px;
  font-family: var(--mono);
  margin-top: 22px;
  font-weight: 600;
}
.hero .updated::before {
  content: "";
  display: inline-block;
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--monster-cyan);
  box-shadow: 0 0 0 4px rgba(73, 199, 234, 0.22);
  animation: pulse-cyan 2.4s ease-in-out infinite;
}
@keyframes pulse-cyan {
  0%, 100% { box-shadow: 0 0 0 4px rgba(73, 199, 234, 0.22); }
  50%      { box-shadow: 0 0 0 7px rgba(73, 199, 234, 0.05); }
}

/* ---------- STAT GRID ---------- */

.stat-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(230px, 1fr));
  gap: 14px;
  margin: 56px 0;
}
.stat {
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 22px 24px;
  position: relative;
  overflow: hidden;
  transition: transform 0.18s ease, box-shadow 0.18s ease, border-color 0.18s ease;
}
.stat::after {
  content: "";
  position: absolute;
  inset: 0 0 auto 0;
  height: 3px;
  background: var(--grad-monster);
  opacity: 0;
  transition: opacity 0.18s ease;
}
.stat:hover {
  transform: translateY(-2px);
  box-shadow: var(--shadow-md);
  border-color: var(--monster-purple);
}
.stat:hover::after { opacity: 1; }
.stat .label {
  font-size: 12px;
  color: var(--text-muted);
  text-transform: uppercase;
  letter-spacing: 0.06em;
  font-weight: 700;
  margin-bottom: 12px;
}
.stat .value {
  font-size: 38px;
  font-weight: 800;
  font-family: var(--mono);
  letter-spacing: -0.025em;
  line-height: 1;
  color: var(--monster-purple-deep);
}
.stat .footnote {
  font-size: 12.5px;
  color: var(--text-faint);
  margin-top: 10px;
  line-height: 1.4;
}

/* ---------- SECTIONS ---------- */

section {
  padding: 56px 0;
  border-top: 1px solid var(--border);
}
section .section-head {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: space-between;
  gap: 12px;
  margin-bottom: 32px;
}
section h2 {
  font-family: var(--display);
  font-size: 30px;
  font-weight: 800;
  margin: 0 0 6px;
  letter-spacing: -0.025em;
  color: var(--monster-purple-deep);
}
section .section-sub {
  color: var(--text-muted);
  font-size: 15px;
  max-width: 660px;
  margin: 0;
}
section .section-meta {
  font-family: var(--mono);
  font-size: 12px;
  color: var(--monster-purple);
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  white-space: nowrap;
  background: var(--accent2-soft);
  padding: 5px 11px;
  border-radius: 6px;
}

/* ---------- MOVERS / NOTABLE CARDS ---------- */

.movers {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 14px;
}
.mover {
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 20px 22px;
  transition: transform 0.18s ease, box-shadow 0.18s ease, border-color 0.18s ease;
  position: relative;
}
.mover:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow-md);
  border-color: var(--monster-cyan);
}
.mover .niche-tag {
  display: inline-block;
  background: var(--accent2-soft);
  color: var(--monster-purple);
  font-size: 11px;
  font-weight: 700;
  padding: 3px 9px;
  border-radius: 6px;
  text-transform: uppercase;
  letter-spacing: 0.07em;
  margin-bottom: 12px;
}
.mover .brand {
  font-family: var(--display);
  font-weight: 700;
  font-size: 18px;
  margin-bottom: 6px;
  letter-spacing: -0.015em;
  color: var(--monster-purple-deep);
}
.mover .observation {
  font-size: 14px;
  color: var(--text-muted);
  margin-bottom: 12px;
  line-height: 1.45;
}
.mover .handle {
  font-family: var(--mono);
  font-size: 13px;
  font-weight: 600;
}
.mover .handle a { color: var(--monster-red); }
.mover .handle a:hover { color: var(--monster-pink); }

/* ---------- KEY FINDINGS ---------- */

.findings {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 14px;
}
.finding {
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 28px 26px;
  position: relative;
  overflow: hidden;
  transition: border-color 0.18s ease, transform 0.18s ease;
}
.finding:hover {
  border-color: var(--monster-purple);
  transform: translateY(-2px);
}
.finding::before {
  content: "";
  position: absolute;
  top: 0; left: 0; width: 4px; height: 100%;
  background: var(--grad-monster);
  opacity: 0;
  transition: opacity 0.18s ease;
}
.finding:hover::before { opacity: 1; }
.finding .finding-number {
  font-family: var(--mono);
  font-size: 11px;
  color: var(--monster-cyan);
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  margin-bottom: 14px;
}
.finding .finding-stat {
  font-family: var(--mono);
  font-size: 46px;
  font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 1;
  margin-bottom: 12px;
  background: var(--grad-red);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
  color: transparent;
}
.finding .finding-stat .unit {
  font-size: 22px;
  background: var(--grad-red);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
  color: transparent;
  font-weight: 700;
}
.finding .finding-headline {
  font-family: var(--display);
  font-size: 16px;
  font-weight: 700;
  margin-bottom: 6px;
  letter-spacing: -0.01em;
  color: var(--monster-purple-deep);
}
.finding .finding-detail {
  color: var(--text-muted);
  font-size: 13.5px;
  line-height: 1.5;
}

/* ---------- DISTRIBUTION HISTOGRAM ---------- */

.distribution {
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 36px 36px 32px;
}
.distribution-head {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: space-between;
  gap: 10px;
  margin-bottom: 28px;
  padding-bottom: 20px;
  border-bottom: 1px solid var(--border);
}
.distribution-title {
  font-family: var(--display);
  font-size: 17px;
  font-weight: 700;
  letter-spacing: -0.01em;
  color: var(--monster-purple-deep);
}
.distribution-meta {
  font-family: var(--mono);
  font-size: 12px;
  color: var(--text-muted);
}
.dist-row {
  display: grid;
  grid-template-columns: 120px 1fr 100px;
  gap: 18px;
  align-items: center;
  padding: 12px 0;
  border-bottom: 1px dashed var(--border);
}
.dist-row:last-child { border-bottom: none; }
.dist-row .dist-label {
  font-family: var(--mono);
  font-size: 14px;
  font-weight: 700;
  color: var(--monster-purple-deep);
}
.dist-row .dist-bar {
  height: 32px;
  background: var(--bg-soft);
  border-radius: 6px;
  overflow: hidden;
  position: relative;
}
.dist-row .dist-bar-fill {
  height: 100%;
  background: var(--grad-monster);
  border-radius: 6px;
}
.dist-row .dist-bar-fill.muted {
  background: linear-gradient(90deg, #94a3b8 0%, #cbd5e1 100%);
}
.dist-row .dist-count {
  font-family: var(--mono);
  font-size: 13px;
  color: var(--monster-purple-deep);
  font-weight: 700;
  text-align: right;
}
.dist-row .dist-count .pct {
  color: var(--text-muted);
  font-weight: 500;
  margin-left: 6px;
}
.dist-callout {
  margin-top: 24px;
  padding: 18px 22px;
  background: linear-gradient(90deg, var(--accent2-soft) 0%, rgba(214, 241, 250, 0.3) 100%);
  border-left: 4px solid var(--monster-cyan);
  border-radius: 0 8px 8px 0;
  font-size: 14.5px;
  color: var(--text);
  line-height: 1.55;
}
.dist-callout strong {
  font-family: var(--display);
  font-weight: 800;
  color: var(--monster-red);
}

/* ---------- NICHE LEADERBOARD ---------- */

.leaderboard {
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  overflow: hidden;
}
.leaderboard-row {
  display: grid;
  grid-template-columns: 140px 1fr 110px 110px 90px;
  gap: 16px;
  align-items: center;
  padding: 16px 22px;
  border-bottom: 1px solid var(--border);
  transition: background 0.15s ease;
}
.leaderboard-row:last-child { border-bottom: none; }
.leaderboard-row:hover { background: var(--bg-soft); }
.leaderboard-row.head {
  background: var(--monster-purple-deep);
  color: white;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  padding: 14px 22px;
}
.leaderboard-row.head:hover { background: var(--monster-purple-deep); }
.leaderboard-row.head .num { color: rgba(255, 255, 255, 0.72); }
.leaderboard-row .niche {
  font-family: var(--display);
  font-weight: 700;
  font-size: 15px;
  letter-spacing: -0.005em;
  color: var(--monster-purple-deep);
}
.leaderboard-row .num {
  font-family: var(--mono);
  font-size: 14px;
  text-align: right;
  color: var(--text);
}
.leaderboard-row .num.muted { color: var(--text-muted); }

.bar {
  height: 22px;
  background: var(--bg-soft);
  border-radius: 6px;
  position: relative;
  overflow: hidden;
}
.bar-fill {
  position: absolute;
  top: 0; left: 0; bottom: 0;
  background: var(--grad-monster);
  border-radius: 6px;
  display: flex;
  align-items: center;
  padding: 0 10px;
}
.bar-label {
  font-family: var(--mono);
  font-size: 12px;
  font-weight: 700;
  color: white;
  white-space: nowrap;
  text-shadow: 0 1px 2px rgba(14, 10, 42, 0.2);
}

/* ---------- METHODOLOGY ---------- */

.methodology {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 14px;
}
.method-card {
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 26px 26px;
  transition: border-color 0.18s ease, transform 0.18s ease;
}
.method-card:hover {
  border-color: var(--monster-cyan);
  transform: translateY(-2px);
}
.method-step {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 32px;
  height: 32px;
  background: var(--grad-cyan);
  color: white;
  border-radius: 8px;
  font-family: var(--mono);
  font-weight: 800;
  font-size: 13px;
  margin-bottom: 16px;
  box-shadow: 0 2px 8px rgba(73, 199, 234, 0.32);
}
.method-card h3 {
  font-family: var(--display);
  font-size: 16px;
  font-weight: 700;
  margin: 0 0 10px;
  letter-spacing: -0.01em;
  color: var(--monster-purple-deep);
}
.method-card p {
  color: var(--text-muted);
  font-size: 13.5px;
  line-height: 1.55;
  margin: 0;
}

/* ---------- CTA ---------- */

.cta {
  background: var(--grad-purple-deep);
  color: white;
  border-radius: var(--radius-lg);
  padding: 64px 56px;
  margin: 56px 0;
  position: relative;
  overflow: hidden;
  box-shadow: var(--shadow-purple);
}
.cta::before {
  content: "";
  position: absolute;
  top: -30%; right: -15%;
  width: 70%; height: 200%;
  background: radial-gradient(circle, rgba(248, 28, 188, 0.25) 0%, rgba(255, 34, 76, 0.12) 35%, transparent 65%);
  pointer-events: none;
}
.cta::after {
  content: "";
  position: absolute;
  bottom: -40%; left: -10%;
  width: 50%; height: 200%;
  background: radial-gradient(circle, rgba(73, 199, 234, 0.18) 0%, transparent 60%);
  pointer-events: none;
}
.cta-inner {
  position: relative;
  max-width: 680px;
}
.cta-eyebrow {
  display: inline-block;
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 800;
  color: var(--monster-cyan);
  text-transform: uppercase;
  letter-spacing: 0.14em;
  margin-bottom: 18px;
  padding: 5px 12px;
  background: rgba(73, 199, 234, 0.14);
  border: 1px solid rgba(73, 199, 234, 0.32);
  border-radius: 6px;
}
.cta h2 {
  font-family: var(--display);
  color: white;
  font-size: 38px;
  font-weight: 800;
  letter-spacing: -0.03em;
  margin: 0 0 18px;
  line-height: 1.1;
}
.cta h2 .accent {
  background: var(--grad-red);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
  color: transparent;
}
.cta p {
  color: rgba(255, 255, 255, 0.78);
  font-size: 17px;
  line-height: 1.6;
  margin: 0 0 32px;
}
.cta-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}
.btn {
  display: inline-block;
  padding: 14px 26px;
  border-radius: 9px;
  font-family: var(--display);
  font-weight: 700;
  font-size: 14.5px;
  text-decoration: none;
  transition: transform 0.15s ease, background 0.15s ease, box-shadow 0.15s ease;
  letter-spacing: -0.005em;
}
.btn-primary {
  background: var(--monster-red);
  color: white;
  box-shadow: 0 4px 16px rgba(255, 34, 76, 0.32);
}
.btn-primary:hover {
  background: var(--monster-pink);
  color: white;
  transform: translateY(-2px);
  box-shadow: 0 6px 24px rgba(248, 28, 188, 0.36);
}
.btn-ghost {
  background: rgba(255, 255, 255, 0.08);
  color: white;
  border: 1px solid rgba(255, 255, 255, 0.18);
}
.btn-ghost:hover {
  background: rgba(255, 255, 255, 0.16);
  border-color: var(--monster-cyan);
  color: white;
}

/* ---------- FOOTER ---------- */

footer {
  border-top: 1px solid var(--border);
  padding: 40px 0 56px;
  margin-top: 32px;
  font-size: 13px;
  color: var(--text-muted);
}
footer .container {
  display: flex;
  flex-wrap: wrap;
  gap: 24px;
  justify-content: space-between;
  align-items: center;
}
footer .credit {
  display: flex;
  align-items: center;
  gap: 8px;
}
footer .credit .accent {
  font-family: var(--display);
  color: var(--monster-purple);
  font-weight: 800;
}
footer a {
  color: var(--text-muted);
  font-weight: 600;
}
footer a:hover { color: var(--monster-red); }
footer .source {
  font-family: var(--mono);
  font-size: 12px;
  color: var(--text-faint);
}

/* ---------- MOBILE ---------- */

@media (max-width: 760px) {
  .container { padding: 0 20px; }
  .hero { padding: 56px 0 8px; }
  .hero h1 { font-size: 40px; }
  .hero .subtitle { font-size: 17px; }
  .stat-grid { margin: 36px 0; }
  .stat .value { font-size: 30px; }
  section { padding: 40px 0; }
  section h2 { font-size: 24px; }
  header nav { display: none; }
  .leaderboard-row {
    grid-template-columns: 100px 1fr 80px;
    gap: 10px;
    padding: 14px 16px;
  }
  .leaderboard-row .hide-mobile { display: none; }
  .leaderboard-row.head { padding: 10px 16px; }
  .finding .finding-stat { font-size: 38px; }
  .dist-row { grid-template-columns: 90px 1fr 80px; gap: 12px; }
  .distribution { padding: 28px 24px 24px; }
  .cta { padding: 44px 32px; }
  .cta h2 { font-size: 28px; }
  .cta p { font-size: 15px; }
}