/ DTC Shop Index
Live tracker · Updated daily · Free

The DTC TikTok Shop Index

A live snapshot of US DTC brands on TikTok Shop — who's linked, who's growing, and where the creator economy is moving. Built from our proprietary tracker plus FastMoss data, refreshed every day.

Last refreshed 2026-07-08
DTC Brands Tracked
4,684
US Shopify brands, 5K+ IG followers, active in 30d
With Linked TT Shop
1,655
35% of tracked universe
Aggregate Monthly GMV
$116.3M
Across tracked shops (FastMoss)
Aggregate Affiliates
245,924
Across all tracked shops, last 30d

Key findings

What stands out in this week's tracker data. Each number is computed from the live snapshot above.

Live data
Finding 01
55%
of linked shops have zero affiliates
907 of 1655 brands with a TikTok Shop linked have no creator activity in the last 30 days. The link exists; the engine isn't running.
Finding 02
39%
of TT Shop GMV concentrates in Beauty
Beauty brands account for $45.2M/mo of the $116.3M aggregate GMV across all categories we track.
Finding 03
509×
gap between average and median shop
Average GMV per shop is $70.3K/mo. Median is $138/mo. The top tail pulls the average — most shops are tiny.
Finding 04
65%
of tracked DTC brands aren't on TT Shop yet
3,029 of 4,684 verified DTC brands in our tracker have no linked TikTok Shop. The addressable market is the inverse.

This week's movers

5 DTC brands we observed moving on TikTok Shop in the last 7 days.

Last 7 days
Home
PURPLE LEAF
TikTok Shop now linked
@purpleleaf_official
Fashion
Frank Darling
TikTok Shop now linked
@frank_darling
Fashion
Crocs
TikTok Shop now linked
Home
de Buyer
TikTok Shop now linked
@debuyerusa
Home
Magma Products
TikTok Shop now linked

The shape of the creator economy

How affiliate engagement distributes across the 1,655 brands with a linked TT Shop. The story isn't the top — it's the tail.

Per-brand, last 30 days
Affiliates per linked shop
N = 1,655
0 affiliates
907(55%)
1-9 affiliates
266(16%)
10-99 affiliates
176(11%)
100-999 affiliates
242(15%)
1000+ affiliates
64(4%)
55% of brands with a linked TikTok Shop have zero affiliate engagements in the last 30 days. The link exists in TT's back end — the program just isn't running.

Category leaderboard

Aggregate monthly GMV (FastMoss) and creator pool across each tracked DTC niche. Sorted high to low.

Updated daily
Category
Monthly GMV
Shops
Affiliates
Avg / Shop
Beauty
$45.2M/mo
465
135,024
290
Fashion
$26.7M/mo
420
37,378
89
Home
$15.9M/mo
202
22,085
109
Electronics
$11.3M/mo
94
11,618
124
Health
$7.2M/mo
128
22,766
178
Food
$2.6M/mo
137
7,755
57
Sports
$2.5M/mo
84
2,415
29
Baby
$1.6M/mo
10
1,607
161
Other
$1.5M/mo
7
1,449
207
Pet
$1.3M/mo
85
3,172
37
Automotive
$478.4K/mo
23
655
28

How we track this

All data on this page is sourced from our in-house DTC tracker — no scraped third-party datasets.

Refreshed daily
01

Discover

~1,000 US Shopify brands sourced daily from StoreLeads, weighted across 10 DTC niches (beauty, health, fashion, home, food, sports, pet, baby, electronics, automotive).

02

Filter

Each candidate is verified to have an active Instagram account (10K–500K followers, posted in the last 30 days). The pipeline drops inactive brands automatically.

03

Verify TT Shop

TikTok Shop status checked via FastMoss for GMV + affiliate count, and our own TikTok-app verification (Android emulator + Appium) to catch dormant shops FastMoss can't see.

04

Refresh

The full pipeline runs every business morning at 4 AM CT. The numbers on this page reflect the most recent run; "Last refreshed" in the header tells you when.

Monster Agency®

Working on TikTok Shop?
We can help with that.

Monster Agency runs TikTok Shop affiliate management and livestreaming for DTC brands. The dataset behind this page is the same one we use to decide which creators to recruit, when to push paid, and how to scale. If you'd like that lens on your brand, we'd be happy to talk.

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