/ DTC Shop Index
Live tracker · Updated daily · Free

The DTC TikTok Shop Index

A live snapshot of US DTC brands on TikTok Shop — who's linked, who's growing, and where the creator economy is moving. Built from our proprietary tracker plus FastMoss data, refreshed every day.

Last refreshed 2026-10-05
DTC Brands Tracked
19,983
US Shopify brands, 5K+ IG followers, active in 30d
With Linked TT Shop
4,135
21% of tracked universe
Aggregate Monthly GMV
$247.1M
Across tracked shops (FastMoss)
Aggregate Affiliates
457,964
Across all tracked shops, last 30d

Key findings

What stands out in this week's tracker data. Each number is computed from the live snapshot above.

Live data
Finding 01
65%
of linked shops have zero affiliates
2677 of 4135 brands with a TikTok Shop linked have no creator activity in the last 30 days. The link exists; the engine isn't running.
Finding 02
41%
of TT Shop GMV concentrates in Beauty
Beauty brands account for $102.0M/mo of the $247.1M aggregate GMV across all categories we track.
Finding 03
0×
gap between average and median shop
Average GMV per shop is $59.8K/mo. Median is $0/mo. The top tail pulls the average — most shops are tiny.
Finding 04
79%
of tracked DTC brands aren't on TT Shop yet
15,848 of 19,983 verified DTC brands in our tracker have no linked TikTok Shop. The addressable market is the inverse.

This week's movers

5 DTC brands we observed moving on TikTok Shop in the last 7 days.

Last 7 days
Beauty
The 7 Virtues Beauty Inc.
TikTok Shop now linked
@the7virtues
Beauty
Tempo
TikTok Shop now linked
@tempo_fit
Fashion
Turtle Fur®
TikTok Shop now linked
Fashion
Solvar Jewellery
TikTok Shop now linked
Food
American Dream Nut Butter
TikTok Shop now linked
@americandreamnutbutter

The shape of the creator economy

How affiliate engagement distributes across the 4,135 brands with a linked TT Shop. The story isn't the top — it's the tail.

Per-brand, last 30 days
Affiliates per linked shop
N = 4,135
0 affiliates
2,677(65%)
1-9 affiliates
571(14%)
10-99 affiliates
337(8%)
100-999 affiliates
442(11%)
1000+ affiliates
108(3%)
65% of brands with a linked TikTok Shop have zero affiliate engagements in the last 30 days. The link exists in TT's back end — the program just isn't running.

Category leaderboard

Aggregate monthly GMV (FastMoss) and creator pool across each tracked DTC niche. Sorted high to low.

Updated daily
Category
Monthly GMV
Shops
Affiliates
Avg / Shop
Beauty
$102.0M/mo
765
232,073
303
Fashion
$74.1M/mo
1,130
90,762
80
Home
$23.0M/mo
636
35,556
56
Electronics
$14.7M/mo
176
17,574
100
Health
$11.7M/mo
301
36,674
122
Food
$5.8M/mo
397
15,677
39
Toys
$3.5M/mo
108
6,856
63
Sports
$3.2M/mo
222
4,869
22
Pet
$2.8M/mo
148
7,834
53
Baby
$1.6M/mo
20
1,621
81
Other
$1.5M/mo
10
1,449
145
Office
$1.4M/mo
28
2,249
80
Automotive
$837.9K/mo
104
1,233
12
Arts
$563.6K/mo
43
2,352
55
Jewelry
$273.8K/mo
26
959
37
Garden
$139.2K/mo
21
226
11

How we track this

All data on this page is sourced from our in-house DTC tracker — no scraped third-party datasets.

Refreshed daily
01

Discover

~1,000 US Shopify brands sourced daily from StoreLeads, weighted across 10 DTC niches (beauty, health, fashion, home, food, sports, pet, baby, electronics, automotive).

02

Filter

Each candidate is verified to have an active Instagram account (10K–500K followers, posted in the last 30 days). The pipeline drops inactive brands automatically.

03

Verify TT Shop

TikTok Shop status checked via FastMoss for GMV + affiliate count, and our own TikTok-app verification (Android emulator + Appium) to catch dormant shops FastMoss can't see.

04

Refresh

The full pipeline runs every business morning at 4 AM CT. The numbers on this page reflect the most recent run; "Last refreshed" in the header tells you when.

Monster Agency®

Working on TikTok Shop?
We can help with that.

Monster Agency runs TikTok Shop affiliate management and livestreaming for DTC brands. The dataset behind this page is the same one we use to decide which creators to recruit, when to push paid, and how to scale. If you'd like that lens on your brand, we'd be happy to talk.

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